Increased YoY revenue by 40%
Our experience has helped a leading clean medicine company achieve record sales even during their off-season, a period traditionally challenging for brands with seasonal products. The brand initially relied on a fixed ad campaign strategy that didn’t account for the varying demand across their catalog, which includes both allergy medicine and cold and flu remedies. We introduced a dynamic advertising approach, adjusting campaign budgets and ACOS goals in response to real-time seasonal trends. By doing so, we ensured that the brand's ad spend was concentrated on the products most likely to perform well at any given time, maximizing return on investment.
Our strategy also included a focus on ASINs with high Lifetime Value (LTV), allowing us to prioritize ad spend on products that would deliver sustained revenue over time. In addition to refining ad campaigns, we optimized the brand's product listings, enhancing visibility and appeal. These combined efforts led to a remarkable 46% year-over-year revenue increase, demonstrating the effectiveness of our tailored, data-driven approach. By aligning the brand's marketing efforts with seasonal demand and focusing on high-LTV products, we were able to not only maintain but significantly grow their sales during an otherwise slow period.
Increased Subscriptions and Revenue by over 400%
Our experience with a leading nutrition drove significant growth in both sales and subscribers on Amazon. By strategically expanding ad campaigns for non-branded keywords, we captured new customers who were previously unaware of their offerings. High-performing keywords were isolated into dedicated campaigns, with an increased focus on top-of-search bids to ensure maximum visibility. We also launched Sponsored Brand campaigns featuring custom creative, which successfully elevated brand awareness and engagement.
In addition, we implemented a robust DSP strategy that achieved an impressive ROAS. Our targeted add-to-cart and reengage campaigns were particularly effective, with the conversion campaign's look-back windows carefully timed to align with their average repeat purchase interval rates. This strategy boosted subscriptions, paired with a 20% Subscribe & Save coupon, which led to a 24% month-over-month increase in subscribers for several consecutive months. These combined efforts resulted in a remarkable 400% increase in YoY sales within just two months, with MoM sales continuing to grow by 100% into the next quarter. This case study exemplifies our ability to deliver sustained growth through strategic advertising and subscriber acquisition.
Optimized Catalog Increasing Revenue by 69%
During our experience with a leading air freshener company, we embarked on a comprehensive optimization of their entire Amazon catalog, leading to significant and transformative results. Our approach began with in-depth keyword research and meticulous refinement of backend attributes, which together drove a substantial increase in visibility. As a result, the brand's product impressions surged by over 25%, making their products more discoverable to a broader audience. We didn’t stop there; recognizing the critical role that visuals play in consumer decision-making, we also focused on enhancing their hero and secondary images. These enhancements not only improved the aesthetic appeal of their listings but also led to a 15% boost in their Click-Through Rate (CTR). To further strengthen their brand presence, we crafted custom creative for Sponsored Brand ads, ensuring that the ads were both visually compelling and strategically aligned to capture consumer attention and drive targeted traffic to their product listings.
We undertook a thorough optimization of the brand's PPC campaigns, ensuring that each campaign was finely tuned to deliver maximum impact. Complementing this was the implementation of a sophisticated DSP strategy, particularly aimed at increasing subscriber rates. This multi-faceted approach proved to be highly effective, as it not only boosted immediate sales but also contributed to long-term customer loyalty. Our strategy included meticulous inventory management and rigorous compliance monitoring, ensuring that the brand's operations ran smoothly and efficiently. These combined efforts resulted in an extraordinary 69% YoY revenue growth, a testament to the power of our comprehensive, data-driven approach. Their success story highlights our commitment to delivering substantial, measurable results for our clients, leveraging every tool at our disposal to drive growth and achieve business objectives.
